Explore Marketing Projects for MBA PDF, Marketing Projects, Advertising Project Topics or Ideas, Sales Based Research Projects, Latest Synopsis Examples. Discuss, share and download MBA/PGDM Marketing project reports, internship reports, seminar presentations and study material relevant for the marketing. Client. Invest Northern Ireland. Project. Sales and Marketing Research Project. Division. Consultancy. Final Report – September
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Students3k exclusively provides free marketing projects for final year MBA students. The complete report of this project has included in the download file. feel free to download this MBA Click here to download – Marketing projects PDF. In this project I worked with Snow College to create a social media marketing pensugetheatcie.cf Results 1 - 10 of pensugetheatcie.cf - India's largest Online MBA Management Project Download for Students and Professionals. Download.
In theory, as the price of a product goes up, the quantity supplied rises and the quantity demanded falls. Likewise, when the price goes down, the quantity supplied falls and the quantity demanded rises. For agricultural produce, demand is affected by a number of factors, the most The Marketing Training Manual 24 Marketing Module 3: Markets and Marketing Industrial or business to business B2B marketing An organization seeks to build a new warehouse.
After documenting requirements, it obtains three proposals from suitable construction firms. After a long process of evaluation and negotiation, it places an order with the organization that it believes offers the best value for money. An organization needs legal services and obtains submissions from two law firms. Analysis of the proposals and subsequent discussions determines that there is no price advantage to placing all of the work with one firm, and the organization decides to split the work between the two firms based on an evaluation of each firm's capabilities.
A sales representative makes an appointment with an organization that employs 22 people. After discussing a proposal, the business owner signs a contract to obtain the machine on a fully-maintained rental and consumables basis, with an upgrade after 2 years. Main features of the B2B selling process are: Marketing is one-to-one in nature.
It is relatively easy for the seller to identify a prospective customers and build a face-to-face relationship. Highly professional and trained people in downloading processes are involved. In many cases, two or three decision makers must approve a download plan. Often the downloading or selling process is complex, and includes many stages for example, request for proposal, request for tender, selection process, awarding of tender, contract negotiations, and signing of final contract.
Selling activities involve long processes of prospecting, qualifying, wooing, making representations, preparing tenders, developing strategies, and contract negotiations. For example, an electronic component seller may distribute its products through industrial marketing channels see channel marketing , but also support consumer sales. Many products are equally desired by business and consumerssuch as audio products, furniture, paint, hardware, etc.
Nonetheless, manufactures and service providers frequently maintain separate industrial and consumer marketing operations to reflect the different needs of the two channels. Competitive tendering Industrial marketing often involves competitive tendering see tender, tendering.
This is a process where a downloading organization undertakes to procure goods and services from suitable suppliers.
1.2 OBJECTIVES OF THE STUDY
Due to the high value of some downloads for example downloading a new computer system, manufacturing machinery, or outsourcing a maintenance contract and the complexity of such downloads, the downloading organization will seek to obtain a number of bids from competing suppliers and choose the best offering.
An entire profession strategic procurement that includes tertiary training and qualifications has been built around the process of making important downloads. The key requirement in any competitive tender is to ensure that The business case for the download has been completed and approved. The downloading organization's objectives for the download are clearly defined.
The procurement process is agreed upon and it conforms with fiscal guidelines and organisational policies. The selection criteria have been established. A budget has been estimated and the financial resources are available. A downloading team or committee has been assembled. A specification has been written. A preliminary scan of the market place has determined that enough potential suppliers are available to make the process viable this can sometimes be achieved using an expression of interest process.
It has been clearly established that a competitive tendering process is the best method for meeting the objectives of this downloading project. If for example it was known that there was only one organisation capable of supplying; best to get on with talking to them and negotiating a contract. Because of the significant value of many downloads, issues of probity arise.
Organisations seek to ensure that awarding a contract is based on "best fit" to the agreed criteria, and not bribery, corruption, or incompetence. Bidding process Suppliers who are seeking to win a competitive tender go through a bidding process. At its most primitive, this would consist of evaluating the specification issued by the downloading organization , designing a suitable proposal, and working out a price.
This is a "primitive" approach because There is an old saying in industrial marketing; "if the first time you have heard about a tender is when you are invited to submit, then you have already lost it. Non-tender downloading Not all industrial sales involve competitive tendering. Tender processes are time consuming and expensive, particularly when executed with the aim of ensuring probity. Government agencies are particularly likely to utilise elaborate competitive tendering processes due to the expectation that they should be seen at all times to be responsibly and accountably spending public monies.
Private companies are able to avoid the complexity of a fully transparent tender process but are still able to run the procurement process with some rigour. Stage 1: Sell the appointment: Never sell over the telephone. The aim of the first contact with a prospective downloadr is to sell the appointment. The reason is simple; industrial sales are complex, any attempt to sell over the phone will trivialise your product or service and run the risk of not fully understanding the customer's need.
Stage 2: Understand their needs: The best method of selling is to minimise the information about your goods or services until you have fully understood your customer's requirements. Stage 3: Develop and propose a solution. The solution is of course developed from your or the firm that you represent's product or service offerings. Marketing supports solution selling through methods like account-based marketingunderstanding a specific target organization's requirements as the foundation of a marketing program.
As research shows, sales success is heavily weighted towards suppliers who understand the customer. In UK research, 77 per cent of senior decisionmakers believe new suppliers' marketing From cannon fodder to preferred tenderer The term "cannon fodder" derives from the World Wars and refers to the massing of undertrained and recently recruited troops sent to the fronts to face the enemy.
Such troops invariably had a poor survival rate but provided the tactical advantage of distracting the enemy while professional soldiers mounted more effective operations. In adopting the term to Industrial Marketing it means those bids being submitted that have no chance of winning but are involved to make up the numbers you can't have only one bid in a "competitive" tender process; that wouldn't satisfy the requirements of probity for example in government tenders, or for private enterprise the requirement to "truly test the market" and to "keep them honest".
The reader might be wondering why anybody would go to all of the work of submitting a tender when they had no chance of winning; for the same reason that troops were sent in to battle to die; they thought they had a real chance The key features of a successful industrial sales organisation In industrial marketing the personal selling is still very effective because many products must be customized to suit the requirements of the individual customer. Indicators such as the sales tunnel give information on the expected sales in the near future, the hit rate indicates whether the sales organization is busy with promising sales leads or it is spending too much effort on projects that are eventually lost to the competition or that are abandoned by the prospect.
Identify your target market. Which businesses need cleaning services? Which ones can afford it and will pay for it? In your case, I would think that small businesses may not be your ideal client. But then again, define "small business. I can tell you right now as a marketing consultant that has worked with a wide variety of businesses, including small companies: " Small businesses are very price sensitive and prefer to do more themselves rather than pay someone else.
Go figure? So before you randomly begin picking a target market, have a rational reason why. Continue to read below and you'll begin to see what I am talking about.
Determine their wants and needs. It may be obvious to you, but ask yourself: "Why would someone want a clean office? They do not have customers visit them. So naturally, there is far less of a concern for a "clean office. However, seek out the businesses that do deal with customers directly, especially professional services where they have very high end clients visit them.
Now they NEED a very presentable office or they risk losing out on a lot of revenue. Determine the level and type of demand. If you have ever read any of my previous work, you will know that I am a very strong advocate of knowing whether the type of demand is "Primary Demand" or "Selective Demand. Primary Demand: If a business does not already use your TYPE of service and is not currently considering doing so, you will need to create "primary demand.
So for your cleaning business example, if you are approaching businesses that currently do not use a cleaning service, you will have to explain the time saving and productivity enhancing benefits of using one. Then explain why YOU are the one they need!
Selective Demand: These businesses already use a service or product or are in the market for it and are actively looking. In these cases you do not need to spend much effort convincing them "why" they need it.
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In this case, you must state your argument why your cleaning service should be the one they choose. This is what you will encounter when you call on or contact businesses already using a cleaning service. They will either be satisfied or unsatisfied with their current service provider. Your emphasis will have to be on "conquest sales" -- meaning stealing customers from your competition. Now in your line of business and in many others, slashing prices always seems to be the first technique used to steal customers.
This may work well for selling products. But if you are marketing services, let me tell you this Yes, I am fully aware of the fact that there will be businesses that will be open to talking to you if you offer them a better deal. In some cases, they may feel they are legitimately getting "ripped off" or paying way too much right now. And they just might be right. In those cases, if you can give them a fair price that is a better deal for them AND still gives you healthy profit margins, then go for it.
However, if you are slashing prices just to gain clients, aren't you really just hurting yourself in the long run? First of all, you can easily get into the game of "How low will they go? What will you do next, price so low that you lose money with every client? I didn't think so. Here's what you could do though Develop a Hypothesis and a Solution to Match After you know your target market, have defined their needs, and analyzed the competitive picture currently using or not currently using a service like mine go ahead and develop a clearly thought out hypothesis.
For example, start with business NOT currently using a cleaning service, but that deal with customers or clients regularly at their location.
Develop a strong case for WHY they would be wise to invest in your cleaning services. Then state your case why it is more cost effective and saves them valuable time to outsource this to you rather than doing it themselves or paying an employee overtime to do it. You can also emphasize that you are the "expert" at this, not someone's secretary so it is expected that you will do a far better job at it. For businesses that ARE already using a cleaning service or are currently "shopping" for one, state why you are unique and better.
Determine the really compelling reasons why these businesses want a cleaning service to begin with. Maybe it is a retail store that wants to create a better first impression for their customers. This will ultimately lead to a better customer experience and ultimately more instore downloads. A good example may be that unlike most competitors, you also clean windows. Well, as a marketing consultant to retail businesses, I can tell you that many "passerby's" will first look in a store window before deciding to walk in or not.
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Now for successful marketing, all retail businesses would perform better if they had more in-store traffic. So therefore, if your cleaning service also cleans windows, you could rightfully justify that your services are more valuable to their retail business.
You actually HELP them get more customers and sell more products. Maybe it is a professional service business that needs to impress prospective clients to choose their services over a similar competitor.
Your cleaning service may dust chairs and polish wooden conference tables. Many other cleaning services may not do this or do a poor job in doing so. Now, as marketing consultants to service businesses, I can also tell you that if a consultant, attorney, accountant, or any other business professional needs to meet with prospective clients in their office, they will appreciate a better appearance. So if your cleaning services can provide this better than anyone else or at least if you tell them about this first you will get the business or at least be highly considered for it!
Whatever the case may be, establish what makes you different and have you are best suited to meet their needs. Do you see where I am going with this? Your initial marketing questions asked how you can get more business by passing out flyers or sending faxes to small offices. Truthfully, that is simply not going to work.
You are not looking at the overall big picture of why anyone would either want to hire a cleaning service or to hire your particular cleaning service. If you are weary of trying new things, don't worry. Use us FREE for one month and if you are not completely satisfied with the results, if you are not completely confident that it makes a difference to your customers, if you are not completely aware of how it raises the morale of your employees, then you do not have to using us again.
But if YOU DO see a great improvement, we'll make you a great deal on our services, simply because we want your long term business. Now you may or may not be completely happy right now, but I want to make you a no-risk offer you can't refuse. The truth is that you likely get consumed in your day to day activities in running your business, overseeing operations, managing employees, and handling customers.
Therefore, there may be little "imperfections" your cleaning service is making that goes unnoticed by you. But don't assume for one minute that your customers or potential customers won't notice. And remember, first impressions DO count! So here's our offer. Have us come in the morning after your regular cleaning service cleans your office.
We will do a thorough inspection with you present and look for anything they may have done a less-than-satisfactory job on. Then we'll show you why you probably over looked it for so long, but why your customers will take notice and how they will think differently about you because of it. That's right, use our services as a compliment to what you are already paying for.
Compare the quality of work we do to what you are already paying for. If you can see the difference in what we do for you, compared to what you are already paying for, then consider us as your new cleaning service.
Develop your marketing message Once you understand the true needs your potential clients have and the unique and competitive solutions you can offer, only then should you develop your marketing copy -- your sales pitch.
The two examples above incorporate great marketing copy with a strong, benefits related offer. You can then deliver this through direct mail, telemarketing, or a combination of both. I would only recommend distributing flyers if you are confident you can place there where they will get read by people who make the decision to hire a cleaning service. So if there is an "Open Bulletin" board in an office building, then go for it.
However, they are rare and you probably need permission anyway. I'd avoid the fax marketing altogether. It's quite annoying, ties up there fax line, and unless people have already heard of you, they are more likely to toss your message in the garbage.
Try sending direct mail to the decision makers of these target companies and describe the benefits they will experience from using your services. Follow up Even after identifying the businesses that are most likely to need your services, after you have identified a solution, and even after you contacted them with a compelling offer, you still have to follow up. Chances are they loved the sound of it when they got it.
They had every intention of following up with you. But then just got busy. So your follow up call can make all the difference in the world and get your foot in the door ANALYSIS Market Analysis The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.
David A. Aaker outlined the following dimensions of a market analysis: Market size current and future Market growth rate Market profitability Industry cost structure Distribution channels Market trends Key success factors Market Size The size of the market can be evaluated based on present sales and on potential sales if the use of the product were expanded.
The following are some information sources for determining market size: government data trade associations financial data from major players customer surveys Market Growth Rate A simple means of forecasting the market growth rate is to extrapolate historical data into the future. While this method may provide a firstorder estimate, it does not predict important turning points. A better method is to study growth drivers such as demographic information and sales growth in complementary products.
Such drivers serve as leading indicators that are more accurate than simply extrapolating historical data. Important inflection points in the market growth rate sometimes can be predicted by constructing a product diffusion curve. The shape of the curve can be estimated by studying the characteristics of the adoption rate of a similar product in the past.
Ultimately, the maturity and decline stages of the product life cycle will be reached. Some leading indicators of the decline phase include price pressure caused by competition, a decrease in brand loyalty, the emergence of substitute products, market saturation, and the lack of growth drivers.
Market Profitability While different firms in a market will have different levels of profitability, the average profit potential for a market can be used as a guideline for knowing how difficult it is to make money in the market.
Michael Porter devised a useful framework for evaluating the attractiveness of an industry or market.
This framework, known as Porter's five forces, identifies five factors that influence the market profitability: downloader power Supplier power Barriers to entry Threat of substitute products Rivalry among firms in the industry Industry Cost Structure The cost structure is important for identifying key factors for success.
To this end, Porter's value chain model is useful for determining where value is added and for isolating the costs. The cost structure also is helpful for formulating strategies to develop a competitive advantage. For example, in some environments the experience curve effect can be used to develop a cost advantage over competitors.
Distribution Channels The following aspects of the distribution system are useful in a market analysis: Existing distribution channels - can be described by how direct they are to the customer.
Trends and emerging channels - new channels can offer the opportunity to develop a competitive advantage. Channel power structure - for example, in the case of a product having little brand equity, retailers have negotiating power over manufacturers and can capture more margin. Market Trends Changes in the market are important because they often are the source of new opportunities and threats.
The relevant trends are industrydependent, but some examples include changes in price sensitivity, demand for variety, and level of emphasis on service and support. Regional trends also may be relevant.
Key Success Factors The key success factors are those elements that are necessary in order for the firm to achieve its marketing objectives. A few examples of such factors include: Access to essential unique resources Ability to achieve economies of scale Access to distribution channels Technological progress It is important to consider that key success factors may change over time, especially as the product progresses through its life cycle.
Organizations engage in marketing research for two reasons: 1 2 1 to identify and 2 solve marketing problems. Problem identification research is undertaken to help identify problems which are, perhaps, not apparent on the surface and yet exist or are likely to company image, market characteristics, sales analysis, short-range forecasting, long range forecasting, and business trends research.
Research of this type provides information about the marketing environment and helps diagnose a problem. For example, The findings of problem solving research are used in making decisions which will solve specific marketing problems. The Stanford Research Institute, on the other hand, conducts an annual survey of consumers that is used to classify persons into homogeneous groups for segmentation purposes.
Standardized services are research studies conducted for different client firms but in a standard way. For example, procedures for measuring advertising effectiveness have been standardized so that the results can be compared across studies and evaluative norms can be established.
The Starch Readership Survey is the most widely used service for evaluating print advertisements; another well-known service is the Gallup and Robinson Magazine Impact Studies. These services are also sold on a syndicated basis. Customized services offer a wide variety of marketing research services customized to suit a client's specific needs.
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Each marketing research project is treated uniquely. Limited-service suppliers specialize in one or a few phases of the marketing research project. Services offered by such suppliers are classified as field services, coding and data entry, data analysis, analytical services, and branded products. Field services collect data through mail, personal, or telephone interviewing, and firms that specialize in interviewing are called field service organizations.
These organizations may range from small proprietary organizations which operate locally to large multinational organizations with WATS line interviewing facilities. Some organizations maintain extensive interviewing facilities across the country for interviewing shoppers in malls.
Coding and data entry services include editing completed questionnaires, developing a coding scheme, and transcribing the data on to diskettes or magnetic tapes for input into the computer. NRC Data Systems provides such services. Analytical services include designing and pretesting questionnaires, determining the best means of collecting data, designing sampling plans, and other aspects of the research design.
Some complex marketing research projects require knowledge of sophisticated procedures, including specialized experimental designs, and analytical techniques such as conjoint analysis and multidimensional scaling. This kind of expertise can be obtained from firms and consultants specializing in analytical services. Data analysis services are offered by firms, also known as tab houses, that specialize in computer analysis of quantitative data such as those obtained in large surveys. Initially most data analysis firms supplied only tabulations frequency counts and cross tabulations frequency counts that describe two or more variables simultaneously.
With the proliferation of software, many firms now have the capability to analyze their own data, but, data analysis firms are still in demand. Branded marketing research products and services are specialized data collection and analysis procedures developed to address specific types of marketing research problems.
These procedures are patented, given brand names, and marketed like any other branded product Types of marketing research Marketing research techniques come in many forms, including: Ad Tracking periodic or continuous in-market research to monitor a brands performance using measures such as brand awareness, brand preference, and product usage.
Young, Advertising Research used to predict copy testing or track the efficacy of advertisements for any medium, measured by the ads ability to get attention measured with Attention Tracking , communicate the message, build the brands image, and motivate the consumer to download the product or service. Young, Brand equity research - how favorably do consumers view the brand? Mba projects available here will be useful as reference for final year projects.
Marketing Project Request Forms are used for those who need to request their companies for a marketing project. To best of my knowledge the report is original and has not been copied or submitted anywhere else. Scanned by CamScanner 3. Below, are the guidelines to follow to create a report about your food truck. This is to ensure that all essential factors in the business are utilized for the benefit of the company as well as to point out and eliminate any unnecessary practices Whether you use as robust of a marketing project management process as this or not, I know you've found at least a few helpful takeaways from this post.
See full project report then pay.
Scanned by CamScanner 9. Write a business proposal in unbound report format. Direct marketing — prospects and issues. Sc and other projects writing toothpastes in the age group Currently, Snow College has a formal marketing plan in place, but has yet to develop a formal social media aspect to its marketing strategy.
What This Is. MBA projects custom for any university. Woodley California State University, Northridge. Hours you will be open 3. April Marketing strategies are used by businesses to promote their products and services. MBA Project Download. Remember, these are just guidelines! The project may begin at any time after the close of the previous chartered association conference and run to the beginning of the next chartered association conference. New Project Request Forms are when students or employees wish to conduct a new project.
MBA project ppt for any university. PDF This paper presents how marketing concepts and tools may be applied in investment appraisal studies.
Assignment 1: Business Proposal 24 pts. If you're ready to manage the execution and monitoring phases better than ever, try CoSchedule! It's your marketing project management software designed to get you organized. Outline for a marketing plan document to be written for a stand-alone marketing effort for an existing product or service, or as part of a project to introduce a new product or service to market.
Although Snow College has used social media tools in efforts to communicate with prospective students, they PDF This paper presents how marketing concepts and tools may be applied in investment appraisal studies. In this project I worked with Snow College to create a social media marketing plan.
The Creative Marketing Project is designed to encourage DECA chapter members to recognize marketing as a force for the economic and social good of the community.
Scanned by CamScanner 8. This is to ensure that all essential factors in the business are utilized for the benefit of the company as well as to point out and eliminate any unnecessary practices The digital marketing proposal templates helps you to tick off every mark of the checklist for a great proposal. It is an independent work done by him. List of free project topics, Ideas, subjects and final year research materials. Project Resource Request Forms are used to request certain resources and materials that are required to continue the project.
It must contain all of the information listed below. Agile embraces this unpredictability. The digital marketing proposal templates helps you to tick off every mark of the checklist for a great proposal.
Since a project has a defined beginning and end, project requests often include budget requests for such an endeavor. Marketing strategy is used by different companies to collaborate with their consumers.
The proposal template includes all the aspects that your clients will love. Assessment 1 Marketing projects 1. Our Materials are approved and well researched for final year students and under graduates in accountancy, business administration, computer science, economics, electrical and electronics engineering, architecture, mass communication for Nigerian students in universities and polytecgnics.Do you have any Air Conditioner AC? The Company has also been contributing in the technical domain in the use of eco-friendly refrigerants in its products.
A new Corporate Vision was developed - "To deliver a world-class customer experience". The central and packaged airconditioning business involves design, engineering, manufacturing, installation, commissioning and support of large central airconditioning plants, packaged airconditioners and ducted split airconditioners.
MBA projects for any university.
Prior to the mass usage of the Internet, such transfers of information would have taken longer to send, especially if done via snail mail, telex, etc. They first hit the industrial buildings such as printing plants, textile mills, pharmaceutical manufacturers, and a few hospitals. Marketing mix Marketing is the art and science of selling. Strategic planning is best conducted as an open process, one that involves all your firms key leaders.